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Values, Principles & Approach

To attract 10,000 new jobs to the City of Whittlesea over the next five years.

Values, Principles & Approach

Equity, access and inclusion
Community outcomes
A place based approach
Community leadership
Community and civic participation
Shared advocacy
Collaboration and partnership

Strategy Aim

• Strive to build a healthy, prosperous and resilient community
• Foster an environment that encourages the development of a vibrant local economy
• Capitalise on the city’s human, natural and built resources to maximise local employment
• Promote the municipality as an attractive destination to invest and work in, visit and enjoy
• Collaborate with community, businesses and government to deliver resources and opportunities

Strategy Objectives

• We have access to local employment opportunities
• New business and investment are attracted to our city
• Our local, industrial and regional business communities are supported to thrive in our city
• Our rural land and natural resources provide sustainable economic development opportunities
• Our social enterprise and business initiatives are supported
• Initiatives that develop workforce training and skill development are encouraged and supported.

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