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Values, Principles & Approach

The Borough remains a safe haven defined by its unique heritage, rich culture and significant natural environment. It is a special and restorative place for an involved, caring community and our visitors.

Values, Principles & Approach

The Economic Development Strategy has been designed around five pillars that build on existing opportunities:
1. Increase sustainable yield from the visitor economy;
2. Connect and partner with local government counterparts and large employers in the region;
3. Utilise built and natural assets to deliver experiential excellence for visitors;
4. Diversify the local economy into non-visitor sectors; and
5. Present the Borough as a premier location for retirees.

Strategy Aim

To future-proof the Borough, ensuring
sustainable business, driving economic benefits for
the greater community and saluting our heritage
values so that our safe haven can welcome and
support a thriving population for generations to come.

Strategy Objectives

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