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Values, Principles & Approach

The City of Maribyrnong is a leader in urban economic transition and renewal, embracing its traditional industrial past whilst delivering vibrant and successful urban places and meaningful employment.

Values, Principles & Approach

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Strategy Aim

Given the changing social and economic nature of Maribyrnong and the external influences acting upon it, Maribyrnong City Council (MCC) and the Victorian Department of Planning and Community Development (DPCD) have formed a partnership to jointly develop the Maribyrnong Economic and Industrial Development Strategy (MEIDS) to guide future sustainable economic development and the role and land uses of the key industrial and commercial precincts.

Strategy Objectives

• Recommend strategies that assist to ensure the City's long term economic health;
• Assist local business, industry and Council in making investment decisions;
• Ensure opportunities for local employment are identified and acted upon;
• Ensure enough land is available for economic development in the context of pressures for residential development;
• Promote continued economic development in the City of Maribyrnong;
• Identify a strategic land use framework for industrial land that is complementary to existing regional and state level industrial land use policies and strategies;
• Identify core industrial land that must be retained for current and future use including land for alternative uses e.g., residential;
• Determine the future strategic direction for industrial and semi-industrial/commercial land throughout City of Maribyrnong; and
• Provide guidance on sensitive land use surrounding industrial and semi industrial/commercial land, and land for major redevelopment opportunities.

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