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Values, Principles & Approach

Clarence... Vibrant, Prosperous and Sustainable

Values, Principles & Approach

The plan is designed around specific principles:
• It treats the economy as a dynamic, interdependent system; each sector has a lead/lag interdependency with the others. Council is part of this system, its policies and strategies directly and indirectly affect the performance of the sectors; our strategies are designed as a means to support desired change in the sectors, the flow on between them and to contribute to our strategic objectives.
• The investment in the strategies and the subsequent projects are based on broad benefit/cost principles – what economic, social and environmental benefit will accrue to the community for this investment. This is a way of thinking, using specific decision criteria as much as it is a quantitative exercise.
• In line with Council’s strategic objectives, the plan focuses on developing “community capital”. This recognises the importance of the mix of natural, human, social, political, built capitals as the basis for a strong, resilient community that provides opportunities, wellbeing and liveability.
• Council is the level of government that is community focused, it has a limited set of tools available to it, they can however highly effective if used to combine resources

Strategy Aim

Vibrancy: Activity, innovation, creativity with sense of purpose and engagement.
Prosperity: Economic Activity, Income, Employment, Access to Products and Services and Strong Investment Values.
Sustainability: Utilising, developing and protecting natural and developed assets and capabilities.

Strategy Objectives

Prosperity: This goal relates directly to our economic objectives and is measured by the levels and changes in:
• economic output and activity within Clarence and the community’s access to products and services;
• opportunity for people to participate in the economy to generate income and wealth;
• income levels and their source;
• employment;
• productivity;
• property values; and
• broad measures of prosperity.

Vibrancy: While the pure economic measures above are 'technical' in nature, the related 'vibrancy' goal is a social and cultural dimension that is also related to economic wellbeing. This dimension can be observed by changes in factors such as:
• visible and real activity;
• excitement and dynamism;
• diversity in population and activity;
• innovation and creativity;
• opportunity and choice;
• sense of purpose and engagement; and
• perceptions of Clarence.
Again these are highly dynamic notions, to achieve them, our strategy and governance framework needs to also be dynamic.

Sustainability: Sustainability is the core challenge, doing things in a manner that provides both a broad ongoing benefit and also in a manner that minimises direct and opportunity cost; this is a key principle; it has economic, social and environmental dimensions and is underpinned by the principle of intergenerational equity. From an economic perspective, sustainability requires a strong foundation:
• the right product/market mix and positioning;
• the ability for people to participate and be productive;
• diversity of population, market and offer;
• the capacity to protect the resource base and environment;
• social licence in both the market and the community; and
• capable governance, planning and management.
Sustainability is a highly dynamic and often contested dimension. Vibrancy and sustainability are highly “value dependent” perspectives. Community values change over time, an activity, its product/service and its basis of production, while acceptable in a prior period, may not be so today or in the future. This variation in values and other dynamics that occur within the societal and economic environment means that our strategy may also need to vary based on signals and indicators we receive from the markets, the environment and community. The governance framework is a tool designed to provide guidance in this dynamic scenario. In balance these three key perspectives, provide for peoples inclusion and participation in the market, in the community and to the 'liveability' of Clarence as a means of sustainably attracting and retaining people and investment. Clarence is well placed to further develop its economy in a manner that ensures these three perspectives, 'prosperity, vibrancy and sustainability' are achieved and balanced.

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