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Values, Principles & Approach

As the economic hub of Melbourne’s west, Brimbank will be characterised by dynamic, competitive and innovative businesses; accessibility and connectivity; economic and social participation and well-being; vibrant places and high quality development; environmental resilience; and leadership, collaboration and partnerships.

Values, Principles & Approach

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Strategy Aim

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Strategy Objectives

Business development and innovation: A city that grows local business.
Investment attraction and facilitation: A city that attracts new business and development.
Social and economic participation: A city that invests in its people.
Place development: A city with the right environment for business and investment.
Effective leadership: A city that demonstrates leadership through collaboration and advocacy.

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