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Values, Principles & Approach

Overarching business focus for Benalla Rural City Council for the next five years
Guidance for Council's Economic Development and Tourism Team Implementation Steering Committee and the Benalla business community
A focus for future action
Innovative opportunities for creating a diverse and resilient Benalla economy
A review of the potential of four local assets – Winton Motor Raceway, Winton Wetlands, Benalla Airport and the Benalla Art Gallery
Alignment with other key regional development priorities

Strategy Aim

Identifying workforce needs, market and information gaps that are inhibiting growth, and taking the leading role in addressing these issues.

Strategy Objectives

Review town marketing and positioning.
Encourage visitors to stay an extra hour or an extra night (and bringing the shopping and hospitality experiences up to the mark).
Increase local business capacity through higher level skills (developed internally and secured through experts), entrepreneurship, engagement and business-to-business support, to foster a “can do” creative business environment at all levels.
Push harder for development at Enterprise Park and enabling redevelopment of old industrial and commercial sites.
Develop a stronger and more coherent Events program linking to regional business offerings and gradual integration (based on capacity to deliver) with the four main attraction assets (Winton Motor Raceway, Winton Wetlands, Benalla Airport, Benalla Art Gallery).

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