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Values, Principles & Approach

The Armidale Region is Australia’s premier location for technology-driven agri-business in livestock and horticulture, a premium visitor destination and a location of choice for innovative and globally-connected ‘knowledge-based’ businesses enjoying a vibrant city-region lifestyle.

Values, Principles & Approach

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Strategy Aim

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Strategy Objectives

Theme 1: A Region of Choice for Smart and Sustainable Agri-business – Capitalise on the Armidale Region’s competitive strengths in technology-driven agri-business in livestock and horticulture by establishing an agri-tech ‘cluster’ focusing on the benefits that flow from networked businesses, institutions and agencies sharing information, ideas, infrastructure and services.
Theme 2: A Globally-connected ‘Knowledge Region’ - Capitalise Establish the Armidale Region as a location of choice for ‘knowledge workers’, entrepreneurs and major innovative businesses seeking a sophisticated, family-friendly city-region lifestyle.
Theme 3: A Skilled Workforce and Dynamic Regional Business Sector - Collaborate with industry, the education and training sector and other tiers of government to enhance the Armidale Region’s skills base and to support the growth of the region’s innovative, productive and prosperous micro, small-to-medium and large businesses.
Theme 4: A Premium Regional Visitor Destination for Tourism and Events - Deliver a collaborative and co-ordinated approach to tourism promotion and development to establish the Armidale Region as a premium regional destination for tourism and events.

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