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Values, Principles & Approach

In 2030…
• Employment is diverse and reflecting the region’s economy, with strengths in niche market primary production, value-adding, forestry, tourism, retail, business and community services.
• There is an established arts, wine and food culture which creates employment, attracts tourists and adds to the quality of life.
• Niche agricultural and horticultural products, including organic production have evolved to make better use of the Shire’s water and high quality agricultural land.
• Tourism contributes sustainability to the Shire’s economy and continues to maintain strong growth bases on four season promotions, touring, nature based adventure, air sports, food and wine, cycling and passive recreation. Tourism is consciously, environmentally sensitive and sustainable.
• New jobs are based on growing the Shire’s intellectual power. A high percentage of the employment profile consists of highly skilled professionals with state, national and international business and clients living within the Shire.
• Growth in population is underpinned by growth in employment.
• High tech small business and light industry are thriving as an integral part of our employment base and are actively sought for the Shire.
• Home based employment is encouraged and supported through the development of business networks, and sound, up to date electronic and communications infrastructure.
• The timber industry continues to be a major employer in value adding, forestry services, harvesting and transport.
• The Great Alpine Road continues to attract both Australian and international visitors.
• National Parks are managed through collaborative, community based input and connections/joint promotions with tourist authorities and local government.
• Businesses in the Shire will be well organised, customer focused, accessible and professional.
• Education and training supports the necessary skills development for economic prosperity.
• Cycling based tourism is a major contributor to the economy.
During the engagement process a review of this vision was undertaken. It was widely agreed that this vision is still relevant with the following addition. A sustainable tourism industry has evolved as a result of an increase in events and substantial investment in Nature Based Tourism activities.

Values, Principles & Approach

The strategy recognizes six key strategic themes:
1. Invest and grow
2. Vibrant economic precincts
3. Sustainable businesses
4. Regional collaboration
5. Tourism development
6. Visitor services

Strategy Aim

Responding effectively to a shifting economic climate, domestically and nationally.
Dealing with the effects of natural disasters.
Maintaining the use and viability of rural land.
Responding to the lack of broadband, reticulated gas and other infrastructure.

Strategy Objectives

1.1 A prioritized infrastructure and investment attraction pipeline that balances the requirements of industry, the community and visitors
1.2 Strong economic growth and sustainability to be supported through the adoption of environmental sustainability principles
1.3 Leverage the roll out of the National Broadband Network

2.1 Contribute to the development of integrated economic precincts that reflect the unique character and environments of each individual space aligned with the Economic Precinct capability and positioning framework

3.1 Contribute to a business community that is connected skilled and enthusiastic
3.2 Provide access to information to enable more informed business decision making

4.1 Engagement at a regional level in the delivery of economic development initiatives

5.1 Grow the annual calendar of events and festivals to drive year round visitation
5.2 Implementation of an annual marketing program that attracts visitors through the promotion of key points of difference, nature based tourism and culinary adventure
5.3 Develop Bright as the regional “must do” destination for cycle tourists in Australia supported by high quality cycling experiences and infrastructure in the Kiewa Valley, surrounding public land and Alpine Resorts

6.1 Retain but remodel the Visitor Information Centre offer to incorporate both a retail and digital delivery of visitor services
6.2 Develop a membership based partnership model with operators to assist in the delivery of high quality visitor services and marketing delivery

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