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Values, Principles & Approach

A city that values its diverse community and embraces change through innovation, resilience and community leadership.

Values, Principles & Approach

A Council that encourages business growth and is a place that business wants to invest in.
Understand the economic environment
Local and regional policy and planning
Supporting business development
Investment partnerships and facilitation
Marketing and promotion of opportunities
Monitor, review and improve

Strategy Aim

To create the framework for a region that is recognised for its lifestyle, choice of employment options and innovative industries.

Strategy Objectives

• A business friendly Council that encourages business and investment and supports business diversity to reduce economic shocks and risks.
• Increased training, education and learning opportunities.
• Increased trade and export opportunities for businesses within the Council region.
• Attraction of new industry and innovation to the area.
• Promotion of the area as a tourist, arts, cultural and festival destination.
• Employment and increased business and investor confidence.

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